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Hello and welcome to another great episode of Behind the Mic, hosted by myself, Arjun Sundararajan, CEO of Zync AI. In this episode, we journey into the vibrant world of Latinx empowerment with our special guest Thaisa Fernandes, the dynamic host of the much-celebrated podcast, 'Latinx in Power'. We broach a diverse range of topics like the inspiration that sparked 'Latinx in Power' and what Ms. Fernandes was embarking on at the time. We'll also dig into the intended goals of her show, her personal versus professional brand, and whether she closely monitors any specific metrics. Throughout our conversation, we will explore the importance of audience perception, how Thaisa determines viewer's interests, and how she refined her unique podcast style. In addition, Thaisa will describe the process of crafting an episode and her strategies for reaching her audience most effectively. And for those aspiring podcasters, she will offer invaluable tips and guidance. Join us for this rich exploration into the realm of podcasting, and don't miss out on the opportunity to learn from the best. Your journey Behind the Mic starts here.