Podcast for Relationship + Content with Greg Wasserman

{"blocks":[{"key":"w5Vqi","text":"Your journey into the world of podcasting","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":41,"style":"BOLD"},{"offset":0,"length":41,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"ThheX","text":"Greg Wasserman, a successful figure in media sales for 15 years, discusses his unique journey into the world startup industry. He shares his professional experiences in podcasting, which first sparked when he was with CBS, now Odyssey, and continued as he moved onto mobile apps company. There, he led three of the company's acquired apps in the podcasting space, which catered to a robust community of 2,000,000 people. With the common questions of how to grow audience and distribution and achieve monetization posing a challenge, Wasserman elaborates his perspectives. He speaks on his efforts to help grow audiences, working with hosting companies and attempts to optimize distribution. Alluding to the aspect of thought leadership, the importance of influencer role during this modern era, he explains how an audience is more than just downloads and listens but includes anyone giving their time. This leads him to encourage podcasters to capitalize on opportunities to monetize beyond just sponsorships and CPMs. In light of focusing on the founding of a podcast business, he implores podcasters to realize the impact of engagement and to serve their communities in diverse ways. His podcast journey leads him to Cast Magic, a content repurposing engine that deals with all things conversations and goes beyond the constraints of conventional podcasting, presenting a fresh perspective on the go-to-market strategy in the podcasting world.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"Dq2iJ","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"DYlFm","text":"Podcast for Relationship Building vs Podcast for Content Creation","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":65,"style":"BOLD"},{"offset":0,"length":65,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"iN37r","text":"In the context of podcasting, the conversation explored its relationship building aspect, emphasizing the importance of connecting with the audience and fostering community through podcasting. Pivotal to this is the guest speakers, who offer enriching perspectives and foster engaging discussions. The idea of using podcasting as a tool for developing relationships with influential figures within various sectors was of particular discussion interest. Further, the conversation echoed the idea that podcasts could serve as an effective channel to penetrate deeper into businesses and industries. The participants also delved into discussing the potential misuse of podcasts and concluded that they are not being abused. The conversation also discussed the ability of a podcast to serve as a platform for time and relationships, facilitating the sharing of messages and stimulating thought processes. A unique aspect of podcasting that was highlighted was content repurposing and creation, with podcasts serving as a foundation for these. The conversation then took a turn towards the business side of podcasting, with discussion around using podcast platforms for promotion and increasing industry visibility, thereby making it a smart business decision. The discussion emphasized the value early-stage entrepreneurs can get from podcasting, especially for customer discovery and providing value to their audience. It concluded that podcasting has evolved from purely audio to more video-based content, pointing towards a future trend in podcasting.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"gh9tc","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"qXb6B","text":"Video Marketing - Now + Future","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":30,"style":"BOLD"},{"offset":0,"length":30,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"jqkWT","text":"Arjun Sundararajan and Greg Wasserman discuss about the transition from audio podcasting to video podcasting. They believe podcasts are now largely video-based and further elaborate on the evolution they have noticed over the years. Greg mentions about the necessity to go beyond just video and audio. He suggests diversifying the use of content like LinkedIn posts, newsletters and other forms where the essence of conversation is maintained without demanding much time from the listener. Despite being more inclined towards traditional audio podcasts, Greg acknowledges the increase in video consumption. Discussing over the future of the industry, Greg mentions how the rise of tools have made it easier for podcasters and content creators in producing their shows. Amid the COVID pandemic, the use of Zoom has become a common platform for video conversations. Greg suggests that every business should consider video marketing as one of their primary strategies. At last, Arjun quizzed Greg about the content mindset and what he wishes his customers or community knew about his knowledge.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"eLc93","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7rxQX","text":"Content Mindset - What do you know that you wish your customers / community knew.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":81,"style":"BOLD"},{"offset":0,"length":81,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"61wOD","text":"In this section, Arjun Sundararajan and Greg Wasserman discuss the power of podcasting as a tool for marketing and community building within a company. Greg emphasizes the importance of viewing the podcast as a calling card for the entire company, rather than just a standalone entity. He criticizes the narrow focus of marketers on tools such as white papers, insisting that there are more dynamic and engaging ways to engage with customers and promote thought leadership within the industry. Instead, Greg advocates for treating your business as a brand, similar to how Disney leverages its intellectual property across multiple touch points. He discusses the significance of social enablement and the influence of a founder's presence on platforms such as LinkedIn. Arjun also points out the potential for individual departments within a company to run their own shows, thereby promoting their unique knowledge and expertise. Both agree on the value of leveraging the influence of the startup team in promoting the brand. The section also explores community building through content and the importance of transparency in business for startups and GTM strategies.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"TOVeE","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"V5xVt","text":"Building Community through Product and Content","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":46,"style":"BOLD"},{"offset":0,"length":46,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"aerbt","text":"Arjun Sundararajan and Greg Wasserman discuss about the essential role of community building on startup and go to market strategies. Greg Wasserman shares his experiences at Castmagic, explaining that community feedback essentially shapes their product. Founders initially served their own needs but ultimately, improvements were driven by customer feedback. He stresses that engagement with the audience helps understand their perspectives, fostering mutual success. Greg strongly believes in these interactions form the basis for successful community building. He also highlights the importance of podcasting in community growth. He prompts podcasters to bring their communities together, bridging components to create an environment conducive for growth, fostering thought leadership and influence. They conclude the discussion by encouraging people to believe in themselves and their ideas, continue learning, and see themselves as evolving brands.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"sRe6G","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"j32xt","text":"Open Discussion","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":15,"style":"BOLD"},{"offset":0,"length":15,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"iXxSY","text":"Arjun Sundararajan and Greg Wasserman open the floor for discussions. Greg extends his gratitude to the listeners and shows eagerness for further engagement, emphasizing the ongoing startup journey and the continual learning processes involved. He encourages connecting with him, demonstrating the ongoing nature of their community discussions. Arjun Sundararajan expresses his appreciation towards this discussion, looking forward to hosting more insightful conversations in the future with Greg Wasserman.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"zNufH","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}