Social Video Marketing with Justin Vajko

{"blocks":[{"key":"Rp0xZ","text":"Learn more about Justin at www.dialogwith.us","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":44,"style":"BOLD"},{"offset":27,"length":17,"style":"HYPERLINK"}],"entityRanges":[{"offset":27,"length":17,"key":0}],"data":{}},{"key":"as39q","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9erun","text":"Founding Dialog Video Marketing","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":31,"style":"BOLD"},{"offset":0,"length":31,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"6eHrX","text":"The founder of Dialog Video Marketing, Justin Vanjko, had an enlightening experience that led to the inception of his company. He had been an entrepreneur for six years and was approached by a client who wanted to use video for marketing. The client, an agency, had another client, a significant broker in Los Angeles, who was interested in video marketing. Despite the logistical and financial challenges associated with onsite shoots, the founder utilized podcasting software called Riverside to conduct remote video interviews. This approach proved affordable and effective, even though the LA broker, who was in his seventies or eighties, did not have the best screen presence. However, once videos of him talking about real estate deals were put on Instagram, the view count exponentially increased. This opened Justin's eyes to the potential of individual thought leaders sharing their knowledge through video marketing, even if they didn't have traditional on-camera skills, thus birthing Dialog Video Marketing. The approach of using video content to generate leads for businesses, especially amongst thought leadership and influential startup founders, is becoming increasingly prevalent as a key go-to-market (gtm) strategy. Building personal brands, the social selling aspect, and video's ability to blur the line between creators, entrepreneurs, and businesses, are all important factors underlining its success.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1ODP7","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"HdF2l","text":"Content Plan: How to decide on Content?","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":39,"style":"BOLD"},{"offset":0,"length":39,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"UTDbD","text":"The concept of planning content in the business realm was discussed extensively in this episode. Arjun Sundararajan, the show’s host, initiated the conversation by questioning the best ways an entrepreneur can start social selling. Responding to this, guest speaker Justin Vajko shared that there are three main ways people plan for content. The first one, he explains, is writing anything that comes to mind. The second type includes people who plan ahead using varying content pillars or themes express their message. The last approach involves combining the first two methods; one can work within their themes but also occasionally include an off-topic discussion. Justin also added that it's important to assess the success of the content you're producing, and adjust accordingly. Arjun also asked about the tone of the content, and Justin advised it’s essential to provide value irrespective of the tone. The element of humor may be incorporated later or at the start, depending on individual comfort. The conversation concluded with Justin explaining the importance of a good content editor to elevate the quality of the content.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"wwy8P","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"SPJwQ","text":"Content Distribution: Generating momentum with the content","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":58,"style":"BOLD"},{"offset":0,"length":58,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"shBvd","text":"Arjun Sundararajan had a thoughtful discussion with Justin Vajko about content distribution and how to generate momentum with content. The conversation revolved around choosing the right channel for content distribution and highlighted LinkedIn as the primary choice for B2B setups. The discussion also metioned the increasing popularity of TikTok, suggesting it as a favorable channel for sectors other than B2B due to its wide reach. Justin emphasized the significance of sustainable content creation and recommended creating valuable, engaging, and resonant content. They noted that endurance in content creation is crucial for success, along with focusing on engagement rates, particularly shares and comments, and click-through rates. It was also discussed how sustainable content creation is a strategy for long-term and not short-term results, and it influences the number of views your content receives.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"Hi8vj","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2C1xe","text":"Open Discussion","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":15,"style":"BOLD"},{"offset":0,"length":15,"style":"fontSize_20"}],"entityRanges":[],"data":{}},{"key":"GlTjY","text":"In an open discussion, Arjun Sundararajan appreciated Justin Vajko for sharing his insights and wished him success in his content creation journey. Justin's valuable input on content distribution for startups and the increasing trend of becoming a thought leader and influencer in one's respective industry were recognized. Arjun closed the discussion by thanking Justin for his contribution and expressed acknowledgment for Justin's continuing growth in this journey. This open discussion highlighted the power of thought leadership in a startup's go-to-market strategy and brought forward the importance of founders in becoming influencers in their respective fields.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"qVCAd","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.dialogwith.us"}}}}