AI and go-to-market teams

Welcome to "AI and Go-to-market Teams," an enlightening discussion hosted by me, Derek Osgood, CEO at Ignition. We are thrilled to present our eminent speaker Bethann Noble, Head of Marketing at Continual, who will give us insightful perspectives on the intersection of AI and marketing. We have a list of fascinating topics that we’ll delve into, such as: • The prevalent problems marketing teams face in today's dynamic environment. • How AI is being leveraged to solve these marketing quandaries. • Evaluating the effectiveness of AI, and deciphering the hype from reality. • The significant aspects to consider when evaluating AI tools. • Discussing the future of AI – when and how will it improve? • Unfolding emerging AI use-cases and tools in the market. • Finally, sharing predictions on the future of AI in our business. This promises to be an intellectually stimulating and thought-provoking session that you simply cannot afford to miss. Come, be part of this enriching conversation, and let's explore together how AI can elevate your go-to-market strategies. See you there!